With access to billions of data points on voters, political campaigns are now using well-established marketing techniques combined with insights from behavioral economics to “sell” candidates the same way capitalist companies sell consumer products. This class will introduce students to the foundational ideas of economics that are now being exploited by professional political strategists. By the end of this class, attendees should be absolutely terrified about the future of democracy.
INSTRUCTOR: Allan Jenkins
DATE: Monday, February 13
TIME: 9:30 - 11:30 am
LOCATION: Kearney Public Library Niobrara Room